SWIFT Mobile Survey Results

We have completed a survey of the users of the SWIFT Mobile platform at this year’s Search Engine Strategies conference in New York.

Statistics

Just over 13% of the attendees at Search Engine Strategies activated their SWIFT accounts.  Over 11% of these users completed our survey.  We feel that we got very useful data about what worked and what didn’t and what we need to do going forward.

iPod Shuffle Winner

First, we are happy to announce that Eric Maki of Brooklyn, New York was the winner of a new black iPod 4G shuffle.

Results

Here is a summary of some of the data we collected.  If you would like a complete report and demo, please contact us and we will be happy to share what we learned.

86% of respondents stated that they were Very Likely or Somewhat Likely to use the SWIFT Mobile service again.

74% of respondents believed mobile access to the schedule and other materials was very or somewhat important in the features and benefits of SES Mobile.

67% of the respondents felt that a green conference option would be Very or Somewhat Important.

67% of the respondents felt that Twitter filtering would be very important and/or somewhat important in future versions of the platform.

Native applications

Many of our respondents asked for native applications for their iPhones, Blackberrys, and other smart phones.  About 30% of our respondents were on the iPhone 3G and the rest were scattered over 10 different types of smart phones.

Next steps

We learned what we needed to know about features and user experience.  Thanks again to Angela Man and the folks at Search Engine Strategies for their work with us on the beta test.  We plan to have a new release of the mobile web version of our platform in June and a native iPhone application in the fall.   We will be posting a survey on our blog next week to do some broader research into features for the next release.