Here at SwiftMobile we are looking at expanding our mobile platform for conferences and trade shows into the live entertainment world. The feature set we are developing can be adapted to all kinds of live events. SwiftMobile uses the intelligence of the smart phone to create a sponsorship and social media platform for live events. With SwiftMobile event producers can:
- Sell mobile sponsorships to events on dedicated native iPhone applications and mobile web sites
- Conduct e-commerce for events via dedicated mobile iPhone applications
- Run sponsored polls and contests
- Publish music videos, film trailers, and other rich media advertising
- Publish content (schedules, maps, directories)
- Publish directories of attendees, artists, speakers, and sponsors.
- Create social media networks (profiles, personalized schedules, trip reports) for events that are integrated with twitter and facebook
- Manage twitter tags and filters
- Manage ratings, notes, comments, and audience response
- Manage messaging among attendees/audience
- Build rich trip reports and event analytics based on user activity
This month we saw one of the first really interesting smart phone applications from Trent Reznor of Nine Inch Nails. Reznor realized that he could use the smart phone to create a channel for connection, communication, and publishing. His iPhone application was initially rejected by Apple due to adult content. It now appears in the iPhone App Store and is well worth a look:
The start page on NIN gives you information about this summer’s tour and access to news and user photos:
The main navigation includes tabs to media, gps location services to find nearby fans, messages, and the band’s thriving forums.
Media leads you to streaming music including playlists created by the band and by users; fan generated images and videos; wallpaper images formatted for the iphone and iPod Touch.
NIN for the iPhone uses the geo-location services of the iPhone to connect fans who are near one another. You can see how it works on this You Tube Video:
I’ve never actually listened to Nine Inch Nails but there are a number of good lessons here for mobile applications for communities.
